Travel industry sees increase in demand for real advice from real people

According to new research published by Censuswide, holiday seekers are so overwhelmed by the information available online, they don’t know who to trust, and over half of the people surveyed value advice from experts when planning a holiday.

The survey showed that 79% of respondents feel overwhelmed by the volume of search results when they start their holiday planning and 49% strongly agree that travel planning has become more of a headache than an enjoyable part of the holiday. It also revealed that 59% of those who took part prefer real advice from trusted experts when booking a holiday and 52% are unsure which online sites, reviews and data to trust when booking a holiday.

This is good news for Dragonfly Traveller in Northampton as the company specialises in taking the pain of planning away. It works with customers to create bespoke trips that meet their needs, wants and budgets to the smallest detail as part of a travel PA service.

Rob Gower, Director of Dragonfly Traveller, said: “This latest research comes as no surprise to me as it echoes the trends we have been seeing in our business. This is why we decided to launch our travel PA service.

“In today’s modern world everyone is busy and time is precious. People want a break away from it all but don’t have the time to explore all of the options online – or do they want to. This research also showed an increase in the number customers taking part in web chats and face to face consultations in the last year, showing that holiday makers value real, bespoke advice and suggestions from experts.

“Luckily holiday planning is no headache for us – we actually enjoy it!”

Dragonfly Traveller is a member of the award-winning The Global Travel Group and holidays are fully ATOL protected. For more information, call 01604 661100, email

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