A partnership providing opportunities and experiences to young people

One of the most enduring partnerships in the Northamptonshire community is that of Northampton Town Football Club and the University of Northampton.

Coming together in June 2013, the two organisations have worked in partnership for more than six years to offer opportunities and experiences to students and young people in Northampton while sharing expertise, experience and best practice.

The most visible part of the partnership is that the University of Northampton are Northampton Town Football Club’s principal club partner. This sees their name displayed on the club’s playing and replica shirts up and down the country whilst in the virtual world, millions of FIFA gamers see the University of Northampton logo when playing with or against Northampton Town!

But, this isn’t a simple product placement arrangement. Over the course of the last six years, the relationship between the two organisations has seen many students gain real life experience with exclusive access to some of the roles and responsibilities in the highly sought after world of professional football.

A perfect example of this is the annual student takeover day, where students from the University of Northampton attend a dedicated home matchday each season to follow some of the key staff around to learn what goes on behind the scenes at a professional football club. Students follow the medical and sports science teams, the hospitality staff, facilities management and media teams to gain a full understanding of some of the work involved.

These opportunities often lead to more, and over the previous few months a number of students have enjoyed longer periods of experience with the club, with a number of students becoming interns to gain day to day experience at the PTS Academy Stadium.

In turn, the standard of student and graduates emerging from the University of Northampton has impressed the club. So much so, that two former University of Northampton students have been taken on in full time positions at the club. Media Assistant Matthew Derrig came on board full time in the summer of 2016 having helped the club on matchday previous to that, while Marketing Assistant Charlotte Hyams joined the club in 2016 after completing an Internship also.

Deborah Mattock, Director of HR, Marketing & International Relations for the University of Northampton said the partnership was working well for the University and their students.

“Working with Northampton Town Football Club has provided so many opportunities for our staff and students,” she said.

“We knew when we started out, that our relationships had to be so much more than just brand exposure. Our students, from a range of degree programmes, including journalism, media, sports coaching, marketing, and events have all had real hands-on experience working alongside the club and learning from their fantastic staff.

“Some of our graduates have even progressed to full time roles at the Cobblers, including in club’s the press office and marketing department.”


To find out more about the extensive benefits of being a partner of Northampton Town Football Club, please email commercial@ntfc.co.uk