Prime Day Empowers Small and Medium-Sized Businesses on Amazon in Northampton to Create New Jobs

Prime Day has proven to be a huge growth opportunity for many small and medium-sized businesses (SMBs) selling on Amazon. Last year, on Prime Day 2017, thousands of SMBs on Amazon had more than $50,000 in sales, which allowed them to grow their businesses, create new jobs, and invest in their communities.

Julius Oliveti from Lupo
Julius Oliveti from Lupo

These SMBs have created more than 900,000 jobs globally. Prime Day 2018 starts on July 16th at 12:00pm PT/3:00pm ET, and customers can shop deals from small and medium-sized businesses selling on Amazon at

According to Amazon’s recently published Small Business Impact Report, more than 20,000 SMBs surpassed $1 million in sales on Amazon in 2017, thanks in part to Prime Day. In the UK, SMEs selling on Amazon achieved record export sales of £2.3 billion last year, whilst more than 85,000 people are employed in the UK to run the sales activities of businesses selling on Amazon. To view the full report, visit:

“Prime Day helps SMBs reach more than 100 million paid Prime members around the world, and provides an opportunity for the smallest of businesses to sell right alongside the biggest household brands,” said Nicholas Denissen, VP Marketplace Business, Amazon. “In fact, Prime members ordered more than 40 million items from small and medium-sized businesses during Prime Day 2017, generating record-breaking success for those entrepreneurs.”

"It can be difficult for small businesses to reach customers to reach beyond their shop window, which is why services like Fulfillment by Amazon and Prime Day are so important to UK SMEs," said Emma Jones MBE, founder of Enterprise Nation. "Without these programs, local small businesses would have a hard time achieving the same amount of growth, which translates into job creation and fuels the UK economy."

Here’s what small businesses on Amazon in Northampton are saying about Prime Day:

Julius Oliveti, Lupo, Northampton: “Everyone at Lupo really looks forward to Prime Day, and this year will be even more exciting. It’s a huge event and really helps give us a summer sales boost, resulting in increased revenues, positively impacting turnover and helping secure and create jobs.”

In addition to the jobs and investment created by these small and medium-sized businesses, Amazon itself is a major job creator and investor in communities around the globe. Since 2011, Amazon has invested over $150 billion worldwide, and created over 1.7 million direct and indirect jobs around the world. In 2017 alone, Amazon directly created more than 130,000 new jobs, not including acquisitions, bringing the company’s global employee base to over 560,000. To learn more about Amazon and the millions of small and medium-sized businesses selling on, visit

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