VPZ, the UK’s largest vaping retailer, is opening its new store in Corby this week, bringing with it a £50,000 investment in the town and creating five new jobs.
The new store which specialises in vaping and alternative tobacco products officially opened its doors on Friday 23rd August.
This will be the 134th VPZ store to open in the UK as the retailer forges ahead with plans to treble its store footprint to 300 by 2021.
Director Doug Mutter said: “We are excited to be opening the doors of our new VPZ store in Corby as part of our growth plans across the UK.
“At a time when many businesses are exiting High Streets across the country, we are committed to creating jobs and investing in communities throughout the UK like we are doing in Corby.
“Each new store opening helps us to achieve a greater reach, providing us with a platform to engage and educate even more smokers on the benefits of switching to vaping.”
On opening weekend, the store will have great offers such as double loyalty points on all purchases, plus new customers looking to make the switch to vaping will be able to get their hands on a free starter kit.
Doug added: “We believe that it’s important to thank our customers and continue to support them on their journey to becoming cigarette free.”
The Corby opening has been announced as mounting evidence shows that vaping could become a key weapon in the NHS’s stop smoking strategy.
Public Health England estimates that vaping is 95 per cent less harmful than smoking traditional cigarettes. Latest figures also show that approximately 2million people in the UK have already quit smoking by switching to vaping, with 500,000 more presently trying to switch. Furthermore, Cancer Research UK estimates that there are currently 9.4million smokers in the UK who can still potentially switch to vaping.
Doug added: “Vaping represents a huge public health opportunity and the market will continue to grow as increasing numbers of smokers recognise its effectiveness in helping people to quit smoking.
“Consumer education is crucial too and our knowledgeable staff are always available with advice that helps make it easy for smokers to make the switch and give up cigarettes once and for all.”