The business that makes retail a place you want to go, not where you’re made to go.


For over 120 years, Bell has been the Aladdin’s cave for all things home lifestyle in Northampton. They stock a huge offering of products such as fires & stoves, kitchens, bathrooms, interior accessories and more, and still to this day is expanding further to increase their offering to ensure they remain the only business that can handle all of your design & interior requirements.

We were very excited to be invited to attend the official launch of Bell’s new extension this morning. The morning kicked off with an inspiring speech from Bell’s Managing Director, Graham Jackson, followed by a speech from the Mayor of Northampton before cutting the ribbon to the new extension.

The extension brings a fantastic new section to the store for home gifting, a deli and an expansion to their current cafe - complete with a beautiful flower wall and quirky snug area! Whilst you’ll see a few nationally-known brands, Bell is passionate about supporting other local businesses within their store and many of their gifting and deli items are from Northamptonshire companies; they also support with pop-up shops.


After speaking to their MD, Graham Jackson, we really felt his passion for not only creating a home lifestyle store that people want to go to, but for bringing back vibrancy to the retail sector of Northamptonshire. He quoted “retailing should be a place you want to go, not where you are made to go” and we think Bell fits this perfectly. Whether you’re looking for a bathroom renovation, accessories for your home or even just a spot for lunch and Afternoon Tea, Bell is the place you will want to go.

“Retailing should be a place you want to go, not where you are made to go.”

Tonight they’ll continue the celebration of their new extension with an open evening, another event to add to the many Bell puts on across the year, and everything can be followed on theirs and others’ social media using the hashtag #LoveBellLaunch.

Check out our Facebook page for live videos from the official launch and more.

Visit Bell’s website here: https://abell.co.uk/