Having an insight into what makes people 'tick’ is a mystery for so many business leaders, managers and individuals. It is often said in business that your 'front line’ impacts your 'bottom line’, in other words your people affect your results. Understanding how best to communicate with, motivate and develop your people is crucial for the success of your business.
Imagine you were able to understand people better? To relate to their communication styles and adapt your own style so you can build instant rapport?
As a leader, if you have knowledge and insight into why people in your team behave the way they do, you have the ability to improve performance and drive productivity.
Research was carried out by psychologist William Moulton Marston in the 1920s, where he developed a method for identifying predictable actions and personality traits within human behaviour. He narrowed these predictable behaviours into four personality types: Dominance, Inducement, Submission, and Compliance. He described that the four behavioural types came from an individual’s sense of self and their interaction with their environment.
This theory was later developed into a ‘DISC’ behavioural assessment tool by Walter Vernon Clarke.
DISC provides a common framework, through a set of short questions, that people can use to better understand themselves and others. When these principles are applied within the workplace by leaders, managers and teams or in a sales environment with customers and clients, we begin to unlock the “people puzzle” and start to understand what motivates people, how they approach tasks and how they may respond in a given situation.
DISC assessments have been used by more than 50 million people since they were first introduced, including blue chip companies, small businesses, educational institutions, leadership coaches, HR consultants and more.
Many of the world’s most dynamic and successful organisations have used DISC to provide them with clear competitive advantages.
DISC can benefit your organisation in the following ways;
- Help you become more aware of what motivates you, how you approach challenges, respond to conflict, and what causes you stress
- Improve your relationships in the workplace by identifying the communication needs of team members and ensuring you respond in the best way
- Enable you to develop a powerful sales force through improved communication and recognition of customer styles, thus improving customer service
- Manage more effectively by being more aware of why people think, react and behave the way they do
- Build more productive teams through the ability to place the best person on a particular task thus playing to the strengths of people within your team
To find out how DISC could help you to understand people in “minutes not months” get in touch today.