Chilli festival warms up Wellingborough footfall

A red-hot Chilli Fiesta helped spice things up in Wellingborough this weekend, bringing in an extra 3,600 people to the town centre.

Latest footfall figures have revealed a total of 18,282 people visited Wellingborough town centre on Saturday, compared to 14,638 shoppers seven days earlier – with thousands flocking to the Tithe Barn for the free event.

The figures show a 25 per cent week-on-week increase in footfall, while it is a 46 per cent increase on the equivalent date in 2017.

The Chilli Fiesta has been deemed so successful by organisers Discover Wellingborough, the town’s Business Improvement District (BID), that a follow-up event has already been planned for November.

John Cable, Executive Director, of the Wellingborough BID, said: “We’ve worked hard this year to ensure everyone knew that the Chilli Fiesta was the hottest place to be, despite the plummeting temperatures.

“The increased footfall figures are hugely encouraging and to record a 46 per cent rise on last year is great news for the whole town centre

“The sizzling snacks and eye-watering food was so popular that we’ve already added another Chilli Fiesta to our calendar of events this year, so we hope to replicate – or even better – the success we’ve just had, with the next one in November.”

One business owner who thinks the event will lead to great things for her restaurant, is Jodi Jenny, who runs Jamrock Food on Cambridge Street.

She said: “It was a fantastic event and we were so busy meeting tons of new people. I would gladly participate again and again, as we all had so much fun.

“A lot of the people we met said they would be sure to visit us, as either they hadn’t known we were here, or had never thought to pop inside, so I think the fiesta has been good for business.”

The one-day event provided chilli producers from all over the UK the chance to showcase their products, including sauces, jams, pastries, pickles, dips and even drinks.

The day also gave local charity Chelsea’s Angels the opportunity to collect much-needed funds so it can continue its work in supporting families affected by the childhood cancer

Neuroblastoma. Volunteers managed to raise nearly £400 after holding a tombola, selling refreshments and receiving kind donations.