Deodorant patch sweats out the competition with bank funding

A pair of entrepreneurial sisters from Milton Keynes, have used a six-figure funding package to develop an innovative solution to embarrassing sweat patches.

Theresa Pope and Hayley Leete have used the funding from NatWest to develop and market their range of innovative deodorant patches, which prevent men and women from sweating through to their clothes. The dandi London product range launched in 2015 is now available in more than 40 countries worldwide and the sisters are set to generate a turnover of £2 million within the next three years.

The sisters were inspired to develop the product after seeing Hollywood star Halle Berry struggle with sweat patches during a TV appearance. Realising that even big-name celebs are unable to control sweating, they developed a solution which is discreet and super absorbent.

It took two years to develop the product range, which soft launched in 2015 and includes the dandi Patch and the dandi Pad which can be used by both men and women. The flexible products adhere to the underarm or to the armpit of clothing to absorb perspiration and mask the smell of body odour, tackling sweat patches and yellow staining for the 33% of the population that suffer from excessive sweating daily.

The products have already proven a hit with consumers after winning British Invention of the Year 2015 and have also been included in the Oscar gift bags for three years running.

Available to buy online via the dandi website and on Amazon and eBay, the brand reported record sales in March, meaning the business is on track to reach its £2 million projected turnover, with plans to create up to ten new jobs.

Co-founder Theresa said: “Seeing dandi grow over the past four years is something we are both very proud of. Thanks to the funding from NatWest, we have been able to research and develop more products to add to our range as well as recruiting for more positions. We look forward to working with NatWest in the future as we look to distribute to more retailers internationally.”

Andrew Simmons, Relationship Manager at NatWest, said: “dandi is a truly unique brand on the market and the products have been greatly received by consumers. The funding from NatWest will encourage even more growth in the coming months and we will continue to support the pair in the future.”

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