Digital “click and collect” ordering service

Local franchisee Perry Akhtar provides customers with even more choice and convenience on how they order and enjoy their McDonald’s

The McDonald’s restaurant at Riverside Retail Park in Northampton has undergone a digital transformation, offering customers more options on how they order, including the new ‘click and collect’ service. The new mobile app is one of the latest innovations from McDonald’s focused, on improving and enhancing the restaurant experience for customers.

The new app means that customers can order when and where they want and at their own pace, without having to queue. They can also redeem offers and access menu updates, customising them so it is tailored to their preference.

It’s simple - order, check in, pay & collect:

Order – open the app and select your meal

Check in – when you arrive at the restaurant scan the code at your mobile order check-in point which is clearly signposted in your restaurant, then pick where you would like to eat; table service, eat in, or take out. You will be given an order number

Pay – pay immediately via the app using your credit or debit card

Collect – keep an eye out for your order number and collect when ready

Enjoy!

The restaurant in Northampton is the 7/7 of franchisee’s Perry Akhtar’s restaurants to be digitally converted.

Franchisee Perry Akhtar, who employs 705 staff across the Northamptonshire area, says of the new changes: “I’m proud to be able to offer customers more choice as to how they enjoy their McDonald’s experience with this new digital store. McDonald’s is committed to harnessing digital innovation to provide our customers with the food they want, when and how they want it, as seen with the addition of mobile ordering. We anticipate ‘click and collect’ being very popular particularly when people are in a hurry and on-the-go.”

Other changes made to the restaurant also help customers enjoy their local restaurant in a way that works for them. Self-service kiosks mean visitors to the restaurant can order at a speed that suits them, while easily accessing nutritional information and making informed food choices.

The digitalisation of the restaurants has also made table service possible, with McDonald’s being the first in its category to offer this. The introduction of this service has provided the crew with more opportunities to interact with customers and build valuable soft skills from working front of house.

Customers in certain areas of the UK are also able to enjoy McDonald’s from the comfort of their own homes, with the introduction of McDelivery to select locations last year.

Over 80% of McDonald’s restaurants across the country have been digitally transformed in the past three years. By the end of 2018, all McDonald’s restaurants in the UK will offer customers an enhanced digital McDonald’s experience. Other digital features in the restaurants include free to use tablets, interactive magic tables for children, and mobile phone charging points.