Is it too late to book a summer holiday?

It is August. The school summer holidays are firmly upon us and, for some, a factory shutdown is on the horizon.

But, what if you have been so busy living life that you just haven’t got around to booking a summer holiday? Is it too late?

All Things Business spoke to Rob Gower of Dragonfly Traveller…

“Once upon a time, last minute holiday deals were all the rage,” says Rob. “I know of people who would book the time off work but still not have anything booked until a week before, just to see what they could get. This was before online shopping and the internet came into our lives and people would just search Teletext or the High Street travel agent windows for that special deal.

“The whole ‘late deal’ concept is a bit of an anomaly these days. In fact, it’s quite the opposite in most cases and you could end up paying a lot more. We advise clients to start looking for their holiday 10-11 months ahead. Booking early not only means you get what you want when you want it, but you can also take advantage of early booking offers such as meal deals, discounted child prices, free nights, room upgrades and deposits from as low as £1.”

Here are Rob’s suggestions for those of you seeking that elusive family holiday this August…

Be flexible

If you have left things late, you will need to be flexible about the date, airport you fly from and where you want to go. However, it’s important to be aware that last minute flights can be expensive. Often it is cheaper to pay out for buses and trains to get a flight from a completely different area of the country than pay to fly from your nearest airport. Taking seats that are not all together on a flight can also bring down the price in some cases.

Broaden your mind

Don’t assume that just because you have children in tow that you need to find a package holiday complete with kid’s club and a choice of food you know they will eat. Look at other alternatives. For example, Croatia, Iceland or Paris all have plenty for all ages to see and do but would not be considered your typical ‘go to’ place for a family holiday.

Consider twin centre holidays or city breaks

Twin centre holidays are a single holiday that features more than one destination. So, if you can only find a package holiday for seven nights but really want to stay away for ten nights, consider bolting on a trip to Barcelona or Rome too.

Create your own

If you are feeling brave, break things down and arrange your own accommodation, flights and entertainment directly with the providers, working around what they have available. Book your own excursions, day trips and tickets to shows for something to do while you are there too.

Call in the experts

If all seems lost and a little overwhelming, use an independent travel consultancy like Dragonfly Traveller to search everything on your behalf and find all of the components that make up your ideal holiday. All of our holidays are fully ATOL protected, so no matter how late you book with us, it will always be protected.


Rob Gower of Dragonfly Traveller works as a travel PA, building bespoke holidays and trips for customers.

Call 01604 661100 or visit www.dragonflytraveller.co.uk to find out more.