Frasershot images help launch UK’s first drive-thru builders merchant

BUILT, the UK’s first drive-thru builders merchant, has launched in Birmingham with support from Northants photographic studio Frasershot.

The facility stocks all of the building supplies you’d expect to find in a typical builders’ merchant, from plasterboard and timber to bathroom sealant and paving slabs, but allows busy tradesmen to order and pay for the products online at and then simply drive over to the drive-thru in Aston in their van and pick it up.

The launch of BUILT has been no overnight thing. Frasershot has been sworn to secrecy for months, quietly photographing thousands of products at its 2,000 sq ft studio space in East Haddon since February!

Craig Fraser, Director of Frasershot, says:

“We secured the contract with BUILT following a tender and have been using our drive-in studio to photograph, on average, two pallets of stock each week since February.

“We had to arrange the logistics and warehousing of the products as well as the photography, retouching, sizing and archiving of close to 10,000 products over the length of the contract. We also created Virtual Reality tours of the BUILT site, allowing customers to walk through the facility from the comfort of their yard, van or home – users can even wear Virtual Reality glasses to walk through the space in real-time. We are now moving into phase two of the project, which will see us provide 360 interactive spins of all of the key product lines on the website and work on some advertising imagery to push this brand further.”

Offering Virtual Reality tours and 360 degree imagery is something Craig and the Frasershot team would like to do more of in the future too.

Craig says:

“This year we are celebrating ten years of Frasershot and I believe that one of the reasons we have continued to grow consistently year on year in that time is because we are constantly evolving, and part of that is investing in new technology."

This project is a prime example of how good quality, professional photography works hand-in-hand with the latest in tech and we intend to do more of this kind of work moving forward.

“It has been fantastic for us to be involved in this project and it is good to finally be able to tell people about it!

"We are incredibly proud of the work we have produced and the client is thrilled with everything we have provided. It was a real team effort between our staff, the client and their suppliers to ensure everything went smoothly."

“BUILT is a brand-new start up business and what they are doing is really going to shake things up in the construction industry – it is truly groundbreaking stuff and we are proud to be a part of that.”

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