Portman Asset Finance

Portman Asset Finance are not your average finance broker. Since 2007, Portman has helped more than 12,000 businesses grow with over £650 million in funds. They realise that each and every business that reaches their goal through access to finance is a reason to celebrate. You’ll notice that their website and social media channels are filled with success stories. From burgeoning franchise owners to fashion retailers, Portman has a long list of businesses who have benefitted from their support and it is their relationships with these businesses that have developed them into more than just customers, but partners.

In this instalment of the series, we take a look at how Portman Asset Finance helped well known fashion retailer, Robert Goddard, who understood that in today’s market, they needed to be able to satisfy a multi-channel distribution strategy.

The Challenge

Managing Director, Oliver Tookman, identified that the new website would require a better solution to their existing photography set up and sought a more efficient way of producing photographs of their stock for the new website.

Oliver explained: “Bricks and mortar stores are important part of our business model and are definitely where we see the future of our business, but we also understand that we have to be multi-channel. That’s led to us starting our website which has been in development for over a year now.”

The site is intended to act as an online shopfront for the businesses stores, where customers can view current stock and new arrivals, then head to their local shop to make a purchase. However, customers can order directly from the website and the company offers international shipping.

Your Solution, Your Way

“To me, photography is key and we took a lot of time researching what the best solution was. Having spoken to friends and other online retailers I know, we feel we have found the best solution with StyleShoots. They are a Dutch firm that have developed machines that automate the entire process and take out a lot of the time involved with setting up the products, taking the images and editing them. Previously, we could produce 8 to 10 images a day. With style shoots, on a good day we can have 35 to forty images ready to go on our website.”

Not wanting to tie up valuable working capital, the equipment supplier StyleShoots recommended Portman Asset Finance to Oliver, enabling Robert Goddard to acquire the machines at a low competitive rate: “Styleshoots recommend asset finance and Portman in particular as they had worked with them in the past. I gave George at Portman a ring, he was really helpful and laid out all the options. We ended up spreading the payments over three years- it is a very simple, straightforward agreement and the decision was back in 24 hours. The whole Portman experience has been fantastic. This solution allowed us to buy the machines straightaway with no impact to the day to day business.”

Oliver’s Account Manager, George Dunn, added: “It was a pleasure to assist Oliver, and it’s great to hear that the StyleShoots machines have been a hit with the team at Robert Goddard. Their new website looks great and the photography produced using the StyleShoots equipment looks fantastic! I very much look forward to working with Oliver again and wish him the best of luck with the new store at Rushden Lakes.”

If you would like to speak with one of our equipment finance Account Managers, call us today on 01604 761 276