The sweet temptation of the dessert parlour

With the demand for dessert parlours and the increase in the number of brands hitting the High Street, this food and beverage offer looks set to replicate the spectacular rise of the coffee shop culture says commercial property agent Prop-Search.

Whilst relatively unheard of a number of years ago, the popularity of the dessert parlour has grown significantly and is increasingly forming a traditional make up of our High Streets. Operators such as Krispy Kreme, Kaspas and Creams have evolved to take advantage of the culture developing amongst young people, students and families going out for a dessert.

Data released by The Local Data Company and British Independent Retailers Association supports this, showing that independents and food and beverage outlets opened more shops in the first half of 2017 than in the same period the previous year. This remarkable growth saw a net increase of 762 new trading stores.

Samantha Jones, an Associate Director of Prop-Search, said:

“Café style operations, such as dessert parlours, are one of the key growth areas. And this trend looks set to continue as operators such as Patisserie Valerie - the original cake and dessert retailer now with over 150 outlets - continues its UK growth. In Northamptonshire the company has recently opened within the new Rushden Lakes development.”

Hot on their heels are brands such as Heavenly Desserts, which has acquired new premises in Northampton. An established franchisee of the brand has now opened - following an extensive shop fit - within the former Two Seasons retail store on Wellingborough Road. The store offers seating for over 100 diners who are able to indulge in its menu offering, for example, cookie dough smothered in Belgian milk chocolate, strawberries and the smoothest Madagascan vanilla gelato, to the Brownie Explosion - a truly chocolatey dream. Joint lettings agents, acting on behalf of a private landlord, were Prop-Search and PJS Consultancy.

Samantha adds: “It is expected for demand to continue to increase, along with the profile of dessert parlours, in retail and leisure schemes as well as our High Street. So if the explosion of the coffee shop experience is anything to go by, watch out for the opening of a dessert parlour near you.”

Further information or advice can be obtained from Prop-Search - Tel: 01933 223300 / 01604 492000 or its website: