Case Study: Robert Goddard

Well-known fashion retailer Robert Goddard wanted to widen its appeal by strengthening its digital output, so Portman Asset Finance helped the company establish a more efficient photography system for its new e-commerce site

The Challenge

In today’s competitive marketplace, businesses across all sectors need to implement a multi-channel distribution and marketing strategy.

Independent quality clothing business Robert Goddard had recently launched a new e-commerce site, where customers can browse the latest collections from the world’s leading brands and order items directly to their home.

Managing Director Oliver Tookman explained: “Bricks and mortar stores are an important part of our business model and are definitely where we see the future of our business, but we also understand that we have to be multi-channel. That led us to starting our website.”

However, Oliver identified a problem with their existing photography setup. The company has a lot of stock and it took a long time setting up the products for each shot, taking the range of images required and editing them. On an average day, they would produce 8-10 images. Oliver needed a more efficient way of producing photographs of their stock for the new website.

The Solution

“To me, photography is key and we took a lot of time researching what the best solution was,” explained Oliver. “Having spoken to friends and other online retailers I know, we felt we found the best solution with StyleShoots.

“They are a Dutch firm that have developed machines that automate the entire process. With this system, on a good day we can have 35-to-40 images ready to go on our website.”

The right deal

StyleShoots recommended Portman Asset Finance to Oliver, enabling Robert Goddard to acquire the machines at a low competitive rate and preserve its working capital.

“Styleshoots recommend asset finance, and Portman in particular, as they had worked with them in the past. I gave George at Portman a ring, he was really helpful and laid out all the options. We ended up spreading the payments over three years – it was a very simple, straightforward agreement and the decision was back within 24 hours. The whole Portman experience was fantastic. This solution allowed us to buy the machines straightaway with no impact to the day-to-day business.”

Oliver’s Account Manager, George Dunn, added: “It was a pleasure to assist Oliver, and it’s great to hear that the StyleShoots machines have been a hit with the team at Robert Goddard. Their new website looks great and the photography produced using the StyleShoots equipment looks fantastic!”

Portman’s Account Managers are available on 01604 321 995.