Stick to the knitting

In any aspect of our lives we look for more efficient ways to do things. This can be anything from cutting costs to eradicating those more mundane tasks. One way to do this is to outsource. The practice of outsourcing is a familiar concept to many entrepreneurs. Smaller companies routinely outsource their payroll, accounting and sales – often because they have no choice. Many large companies turn to outsourcing to cut cost, additional resources and streamlining their processes. In response, entire industries have been built to service these company’s needs.

“In 2018 Global technology research and advisory firm ISG released figures which have unveiled a startling up-spike in outsourcing revenues in the UK. The ISG’s Index has been tracking the health of the outsourcing industry for 15 years now, and the latest key findings from the leading technology research and consulting firm suggested that the practice of outsourcing in the UK is rapidly outstripping competitors across the Europe, Middle East and Africa area”

However not many businesses really understand the benefits of outsourcing. It's true that outsourcing can save money, but that's not the only or even the most important reason to do it. Wise outsourcing can provide several long-term benefits:

Control Costs

Cost cutting may not be the only reason to outsource, but its certainly a major factor.

This changes spend from fixed to variable, releasing capital for investment in other areas for example if you have contracted out your sales generation, this time and money can be spent developing key account managers to focus on retention, further sales opportunities or refine your distribution process for tangible goods.

Focusing on your core business and breaking it down

Companies that do everything themselves tend to have much higher expenses, which in turn are passed on to customers. An outsourced costing structure can give you a competitive edge alongside the fact that every business has limited resources and every manager has limited time and attention. Outsourcing can help realign focus making key people within your business more effective and customer focused.

Level the playing field

Most smaller firms struggle to compete with the well developed in-house support services/systems that larger companies have. Outsourcing can help smaller businesses act “big” by giving them access to the same scale, efficiency and expertise acting as an extended arm. For example, companies focusing on growth, need to maintain a high level of customer service and efficiency to retain their existing clients. This is where an external source can instantly show its value.

Starting new projects quickly

A good outsourcing firm has the resources to start a project right away. Handling the same project in-house would involve taking weeks or months to hire the right people, dedicate time to train, support and not to mention the constant changes when branching into “unfamiliar territory”. If the project requires major capital investments (such as buildings and technology) most outsourced firms have such scalable operations in place and a greater amount of contacts in the field.

Releasing the strain

One of the major strains of running a business is finding not only the right people to do the job, but reliable people. This is where the beauty of outsourcing comes into full effect. When you allow this responsibility to be held with your chosen contractors you’re only focusing on the measurables and not the day to day struggles of staff and operational management in that chosen field.

Examine internal process before you outsource

To make an outsourcing relationship work, you may have to rework some of your internal processes. Do you have the systems or technologies in place to efficiently receive what your outsourced vendor delivers? An experienced contractor can support you with putting these in place.

So why outsource your telesales in particular?

Telemarketing companies are specifically designed to increase engagement, activity and in turn productivity. Everything from the environment to the technology is all-in aid of generating opportunities. This takes time to develop and refine, which we have perfected over 20 years.

Whatever your business may do, no one can sell it or demonstrate it better than you and your people as this is what you do best. In our years of telemarketing we work closely with companies of all sizes to develop not only the best strategy but to understand how your inhouse team’s and systems work in order to see how we can add value in the most efficient way.


Let us help you “stick to the knitting” and contact us on 01536 680330 or marketing@creative-training.org.uk

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